It has been a sobering quarter for hard seltzers. Sales of the canned RTD that disrupted the US alcohol market when it burst on to the scene in 2016 have finally stalled.

It’s been a sobering quarter for hard seltzer. Sales of the canned RTD that disrupted the US alcohol market when it burst onto the scene in 2016, have for the first time, stalled.

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Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.

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